Link exchange is still considered confusing term in terms of white hat SEO (Search Engine Optimization Strategies legitimate) among the webmasters because Google's policy. This is not really a bad thing for SEO if done on a fair and proper manner.
What is Link Exchange?
It is the relationship between where they both have ties with one another. Can be related dofollow or nofollow and the website may be in similar niche or not. Webmaster can link their websites to each other or ask the webmaster to other programs, link exchange to connect. In short, give you a backlink to get back link. That's it.
4 Strategies for a successful link campaign.
1. Join the online community and discussion forums for webmasters to help each other meet and share their online activities. Find the highest level webmasters who manage a website in a niche similar to your website and ask them kindly participating in link exchange with you. It is always recommended between the target site before posting a link to the application.
2. Find blogs and websites in a niche similar to your website with the help of Google. You can then email the webmaster of "Contact" if it is given on the website or domain registration information. Creating a good and professional email to the webmaster asking for a link back to your sites. If you are unable to e-mail search, you can also try to send the message to e-mail subject as "site admin @" and "webmaster @ website".
3. You can also add your friends, relatives and people known for their own blog or website to have to participate in strengthening the links with you.
4. You can request link on your website build, so that any webmaster who reach your site the same thing to find and easily contact you.
Link Exchange How can I get my business online?
In my opinion, too much to do link exchange page ranking in Google can make your site SEO to improve on risk. Link exchange can help the traffic and direct reference to the binding site and thus the binding site must be in similar niche. For example, if your site is about life insurance, visitors can read the information on other insurance or investment related website will also be interested in visiting your link there if you are connected.
As webmaster, I recommend the free link building with similar sites only of the investor's link building campaign is not recommended for small businesses and individual bloggers.
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