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How to interview an expert "SEO"

Recently, I wrote this article for a potential client of ours. He needed a list of simple questions, he was able to use the interview ", the search engine optimization (SEO) experts. He needed the list for a few reasons.

First, web design firms say most experts in SEO, which is usually not the case. They are experts in web design at the most, and rarely have the internal know-how to monitor the evolving techniques of search engine optimization. Second, he had to deal with intelligence to senior management to communicate its reasons for the selection of an Internet marketing company. Prior to that list of questions, he do not really know how to do the right questions to ask a candidate referencing and the expected answers.

Question 1: Can you explain how a field or a web page # 1 in Google for a search warrant? Take the example of ice cream.

Answer: It should be a long answer. Basically it has to do with "content" and "inbound links" or "back links". "Content" are relevant content on your site related keyword phrases searched. Google loves large quantities of material on a particular topic or keyword phrase.

Incoming Links "or" back links "for a link from another site on your site. An HTML link looks like this:

By increasing a link to other sites, your rankings for the keyword "ice cream sandwich.

The relevance of the keyword phrase website link back to you is also important. The above link to Ben and Jerry's launched website is more important than a link to Joe's Company website (www.websbyjoe.com).

In addition, the Google Page Rank (PR) of a Web page with your link also important. Judge is a number between 0 and 10 that Google relies on any web sites on the Internet, with 10 being the most important. A link to the homepage of CNN with a page rank of 10 is immensely greater than the company's website link to Joe with a Page Rank of only third

Question 2: How can a search engine optimization (SEO) strategy? What do you mean?

Answer: Step 1, throw a strategy of "keyword" for the site. Set phrases 10-50, which are for the page. From these keyword phrases, create a list of victims of trafficking to top keyword phrases derivatives. Analysis of the competitiveness of each keyword phrase and determine whether the sentence is too competitive. Finalizing the list of keyword phrases based on traffic and competitiveness.

Phase 2, conducting on-page optimization. On-page optimization is the process of manufacture of each page to optimize a website and the keyword or keyword phrases appropriate. Note that each side shall not exceed two keyword phrases can be optimized. optimization techniques include on-site using key phrases in heading tags, the tags of HTML headers (H1, H2 ...), change the URL for the keyword phrases to find ALT tags. density of keywords on the pages should be directed at 1% to 2% levels.-On Page optimization can also create feeds, XML sitemap creation setup robots.txt, Blog and eBook creation.

Step three, presentations, search engines such as Google Base, Google Local and Google Webmaster Tools. How social bookmarking. Social Bookmarking is the act of creating links to social bookmarking sites like Digg, Del.ico.us, StumbleUpon and others.

Step 4, run "off-page optimization. Off-page optimization is the process of acquiring links from other sites (off page) to your website. This includes directory submissions relevant RSS, presentations, book launches, digital-memory Products Directory blog directory submissions and pleadings in the press release. Off-page optimization is the process by months. your site can be penalized if you create too many links out-side too fast, says Google Spamming the system. The right approach is the off-page optimization carried out on a monthly basis, ie during a period of 12 months.

Question 3: How long it will take to reach my keywords to a page of Google?

Answer: The research programs Engine Optimization is a process of 12-15 months. In general, you will see associated with little or no movement of the keyword phrase with your site in the first 3 months. Depending on the competitiveness of the keywords, you should start to see some movement after 3 months you will see significant movements of months 6-15 months old. This period may, by the acquisition of valuable incoming links (sites with high Google Page Rank be shortened as CNN, Yahoo and others).

How to interview an expert "SEO"

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How to Interview an Expert SEO

Search engine optimization (known in the industry simply as "SEO") is one of the most important things for a new or existing businesses in the world today. Since the inception of the Internet, companies have gradually transition from the physical to the virtual world and be able to rank in a search engine is now the most important factor, to make or break that business.

The problem is that most entrepreneurs do enough work so that they do not have time to worry have to do, learning and implementing all SEO tactics. The solution is to hire and SEO experts or SEO company and manage it for you (for a price, of course). So how do you know to go the company?

Their main aim during the questioning of a SEO expert or company representative and SEO is to examine their knowledge of the subject and to learn their skills and to grow (from Google and other search engines evaluate are constantly changing their algorithms, adaptability and ability to identify the changes is the key).

Although there are many questions that ask them first (and should be better) question you might ask an interview situation: "How do you assess whether there has been an SEO campaign / is successful?" Your answer should tell you that their SEO campaign have created it to increase the conversions of the website (has led to whatever).

How to Interview an Expert SEO

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