Trade relations have been since the beginning of the Internet as a way to popularity in the eyes of major search engines have been used to win. This used to find the best way to be in the results of major search engines for your keywords position. Your company could gain ground fairly quickly with link exchange.
Wikipedia definition of a link exchange:
Link Exchange ("Reciprocal Link Exchange") is the practice of exchanging links with other websites. There are many different ways to arrange a link exchange with webmasters. The easiest way is to another site owner by e-mail and ask you to do a link exchange. Also visiting webmaster discussion boards which a dedicated link exchange forum where webmasters exchange a link, or that a particular group is open to all offer request.
Link Exchange has many years of practice by website owners since the beginning of the Web. In the last few years (after 2000), this practice has gained popularity as search engines like Google began to sites that had more links in the rankings favor. This system was very precise in measuring the importance of a site when it started, leading to the popularity of Google.
But according to experts, search engines are placing more emphasis on reciprocal links. Instead, the popularity and credibility of a website is now measured by incoming links to this site. In addition, the analysis suggests that it is very important, as the theme to be entering a corresponding link to the page is linked.
This definition can be found: http://en.wikipedia.org/wiki/Link_exchange
The death of the link exchange is officially here. the links are one way the most important aspect of search engine optimization, since the most recent changes algorithm for the major search engines. Yahoo has, so far as the denial of entry to research sites, the program for a link exchange program, which sees it as spam (I have personal experience in this respect since disappeared).
The best way to build relevant links is by these aspects of search engine optimization:
1st Now List: The DMOZ at all important (www.dmoz.org) and the Yahoo directory (www.yahoo.com) are for any company looking for high rankings in search engines required. Make sure to apply to the appropriate directories for your business. You can find the major search engines for your keywords with the word "directory" and do find it quite easy.
2nd The article submissions: writing articles that can be played for free, you will get free advertising and webmasters to get content to their customers on an item database or a quote by e-zines. You can use a resource box at the end of your article that contains information about your company and the very important link to your website.
3rd Social Bookmarking: Social bookmarking is a new trend on the internet that http://www.furl.net of sites like del.icio.us, has been launched, and many other http://www.digg.com. It is the right of a book marking site, one can use the public (or private) Archives favorites that web users find other important information. You can then use tags to identify the brand of your product for relevant keywords. It also creates a link to your website.
The link exchange is officially useless. End of the trade while maintaining your relationship, you have to do luck. In the near future, search engines penalize sites that participate in link exchanges in order to enjoy now and get rid of them before you lose critical positioning in the results pages of search engine.
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